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The 2 docs I build with every head of growth (and how to use them)
Combine them and everyone will understand what you’re thinking and why it matters
Sep 9
•
Andrew Capland
8
You're losing 30-40% of new users in the first 7 minutes
The 6-step framework we used to take activation to 40-50%
Sep 2
•
Andrew Capland
2
1
You're 5 decisions away from 1M+ users
How I'd build a PLG strategy from scratch in 2026
Aug 26
•
Andrew Capland
11
1
Your marketing career ladder is now a loop
Why some of the highest paid marketers in 2 years won't manage anyone.
Aug 18
•
Andrew Capland
4
1
The rise of the 1-person growth engineer
Should you stop managing people and become an IC again?
Aug 13
7
You work for a micromanaging boss - and your instincts are making it worse.
Here's 4 ways to get your autonomy back
Aug 6
•
Andrew Capland
5
What Does a Head of Growth Actually Do?
With a team of 1, 10, and 25
Jul 23
•
Andrew Capland
3
Your new manager doesn't want to fire you
How to onboard a new manager, the right way
Jul 15
•
Andrew Capland
2
What the viral Anthropic story actually means for your job
If you work on or around a growth team, you’ve probably seen this
Jun 16
•
Andrew Capland
8
The mistake I won't make running another team
This still bothers me
May 12
•
Andrew Capland
3
I stay ready so I don't have to get ready
Four patterns I see in the startup leaders that are most successful
Apr 27
•
Andrew Capland
9
Am I bad at this, or is it just really hard right now?
Five patterns from 90+ coaching engagements. The last one surprised me most.
Mar 25
•
Andrew Capland
2
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