Navigating Speed-Bumps and Communication Challenges as a One-Person Growth Team with Natalie Marcotullio
The Head of Growth at Navattic shares how she collaborates with her CEO, battles imposter syndrome, and avoids the “Sunday Scaries”
Presented by Navattic. The old PLG playbook is already outdated. We're seeing forward-thinking SaaS businesses adopt interactive product demos as a core part of the modern product-led approach.
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And by MadKudu. Product-led growth used to mean "no sales." But today, most product-led businesses have adopted hybrid go-to market motions (that combine product-led and sales-led approaches).
☝️ Being a one-person growth team isn’t easy
But, at early-stage companies, it’s not uncommon for the Head of Growth to be one person doing everything from strategy to execution. It’s a lot.
You’re in charge of moving the needle in a big way, but you don’t have big resources backing you up. The job involves a lot of hustle, plenty of speed bumps, and — if you’re not careful — burnout.
There are so many hats to wear, and only so many hours in a day. How do you get it all done without losing your mind or your job?
That’s exactly what I wanted to ask my latest guest on the Delivering Value podcast, Natalie Marcotullio. Natalie's journey from “growth hacker” intern to Head of Growth and Operations at Navattic has earned her a lot of experience over a few short years.
In the episode, we talk about the ups and downs of being a one-person growth team, and some of her secrets for staying organized and energized. Topics we covered include:
The importance of breaking your anxiety cycle by taking time to appreciate and celebrate what you’ve already accomplished
The superpower that is understanding — and working with — your CEO’s unique communication styles
How to avoid the “Sunday Scaries” by prepping and prioritizing both in and out of the office
The power of the pause to alleviate impostor syndrome in public speaking situations
Things to Listen for:
[03:58] Natalie's journey from growth hacker to growth leader
[13:40] The role of effective communication in go-to-market success
[18:16] The importance of tactical prioritization for company growth
[27:19] Understanding your colleagues' communication styles and objectives
[35:32] How to be intentional about what you do and when you do it
[41:25] Tackling imposter syndrome