Crossing the chasm from growth IC to growth leader with Scott Tousley
The VP of Growth at Persefoni discusses how to navigate the “messy middle” between senior IC and growth leader and the four traits of strong leaders.
MadKudu. SaaS teams spend tons of time trying to identify accounts that are likely to purchase or upgrade based on their behavioral signals.
MadKudu’s Revenue Automation Intelligence platform helps revenue teams cut through the noise by predicting and prioritizing the right revenue generating actions.
Navattic. The old PLG playbook is already outdated. We're seeing forward-thinking SaaS businesses adopt interactive product demos as a core part of the modern product-led approach.
Navattic's no-code editor helps product-led SaaS companies create and build interactive product demos to increase website conversions and activate free trials.
"How can I advance my career working in growth?"
I’ve heard this question a million times in my coaching practice. Getting ahead in the growth world is tough. There’s no predefined ladder to climb, and no easy-to-identify set of skills to acquire and perfect. It’s even harder without role-specific mentorship (which most of us don’t have).
This is why I was so excited to talk with Scott Tousley. Scott has “crossed the chasm” from being a growth operator/executor/specialist to being a growth leader — an executive who represents the growth capability at an organizational level.
Scott is the VP of Growth at Persefoni, and his wide-ranging growth experience includes time at Reforge, HubSpot, co-hosting the Growth TL;DR podcast with Kieran Flanagan, and working on the Signals product with Brian Balfour.
In our convo, we talked at length about why growth roles tend to turn over so frequently, what makes a strong leader, and more:
Navigating the “messy middle” between senior IC and growth leader
How a lack of clear expectations and boundaries shortens role tenures
Why rapid feedback cycles are important, whether you are working on a landing page, a board presentation, your comms, or your vision
Four traits of strong leaders: simplify everything, empower everyone, learn from everywhere, and have a sense of humor
Things to Listen for:
[00:18] Introducing Scott Tousley and his background
[08:50] Scott’s work at Persefoni and some of the challenges he experiences
[13:47] Why do growth leaders often have short tenures in companies?
[18:16] Learning and developing the skills that benefit a growth leader
[24:49] On feedback
[29:15] Patterns and traits of strong leaders that Scott wants to exemplify
[36:02] On work-life balance and how being a parent has affected how he prioritizes things
[40:55] On his career growth
[45:50] Connect with Scott