I helped a Growth Lead Design their 90 Day Plan
When I started my last Head of Growth role, I was super excited on the outside - and quietly stressing inside.
2026 State of Interactive Demo Report
One of the most impactful growth bets of my career was putting a lightweight, interactive demo of the product directly on the website.
I did this at both Wistia and Postscript, and it consistently drove higher engagement and better-quality signups than any feature page redesign we tried.
That pattern is now playing out at scale: interactive demo usage grew 50%, top demos are seeing 56% engagement rates. Navattic analyzed 40,000 demos to publish their 2026 State of the Interactive Demo report.
When I started my last Head of Growth role, I was super excited on the outside - and quietly stressing inside.
I wasn’t new to growth.
I’d started a scaled a growth team already. But this was a new company. Which meant new execs, new culture, and a clean slate.
I desperately wanted to get some W’s on the board fast, to prove they hired the right guy. But I also didn’t want to come in too hot, and step on any cultural landmines I didn’t yet see.
Nobody teaches you how to navigate those first 90 days.
And it's especially hard in growth, because most new growth leads report to someone who hasn't done their job before. So they can't guide the right operating systems, toolset, and kpis.
Most growth leads are left to “figure it out” - while feeling the pressure of everyone around them watching.
That’s why I loved my recent conversation with Jay Desai, who just joined Navattic as their Growth Lead.
Instead of jumping straight into execution, we slowed down and talked through his plan.
- what growth actually means, in this moment, at Navattic
- where he could get some early wins
- how to avoid the most common traps
- how to balance learning, trust-building, and building momentum
And we talked about using these early days to set yourself up for success 6 and 12 months down the road.
I’m currently coaching 14 different growth leads, and 4 are currently looking for new jobs (maybe you are too,) so this convo felt especially timely.
Catch our entire conversation on YouTube:
Or, listen on Spotify:
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